H&M

Working with H&M and Dutch design agency UXUS, Railston helped develop and value-engineer a display system for H&M homewares. The system is minimalistic and simple to assemble. There is flexibility with height and position of the posts and rails and the accessories are interchangeable.

H&M have a novel approach to homeware shopping. The display system showcases the merchandise, shoppers pick up magnetic tiles representing the products they would like to purchase, these are presented at the cashdesk and their goods are brought from the storeroom.

This system can be seen at stores throughout Europe.

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